David Smith Articles

NameDavid Smith
Bio David Smith is co-founder of Engage In-Game Advertising, http://www.EngageAdvertising.com, the first independent in-game media company to provide strategic planning and placement services for video game advertising. Learn more about this new approach to target audience advertising at http://www.engageadvertising.com/gaming_landscape.html.

Articles
Advergames Build A Unique Brand Experience With Consumers
Today's hard-to-reach consumers are turning from traditional media to new forms of electronic entertainment, making them more difficult to reach through classic advertising mediums. One way to address this is through advergames.


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