Branding Articles

What's In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it.
By: Susan Friedmann

Protecting Your Corporate Name
The first thing a new business owner must do is register the name of the new corporation.
By: Jonathan Brown

Self Adhesive Satisfies Micro Breweries
The move to self adhesive labels for UK brewers follows recent developments in the USA.
By: Martin Williams

Bringing Branding Benefits to Beer
Beer bottle labels play a major role in ensuring that beer packaging has strong impact at the point of sale.
By: Martin Williams

Coca-Cola: The Power of a Brand
Marketers today look to the Coca-Cola brand as a model of marketing power. Its image has transcended national borders and cultural barriers to reach almost everyone on earth.
By: Bob Zurn

Branding, Branding, Branding :: MSN fails to keep it Straight
Sometimes you see promotions come along and you wonder: did they just do that? The current MSN promotion called msnsearchandwin is a prime example of this.
By: Rob Sullivan

Corporate Branding - Will they remember you?
Companies who focus on branding will stand out amongst the crowd. Why? They have recognized that most buyers' especially online buyers need confidence in doing business with an established entity.
By: Tyson Fenech

Logo Design and Branding - Points to Remember
A good logo design is highly instrumental in establishing a business brand and creating a long lasting impression among its customers. It should be able to create a powerful impact on the viewers
By: Ray Smith