Free Website Content » Internet » Website Design Articles

Print This Article
Publish This Article

Four Critical Web Design Rules

By: Nicholas LaPolla

"Content is King! If you want a website to generate back-links and have quality content the search engines love, be sure to make it readable by both people and search engines. Search engines are working to give people quality results. Thus, they are looking for sites with quality content. So - by building site content for people, not only are you getting back to basics (information dissemination to people via the Internet), you are creating a site search engines will love. So, build sites for people - and the search engines will come.

When creating a new website or redesigning an existing site, there are four critical rules which should be followed to make the site effective, functional, loved by search engines - and successful.

1. Easy to Read

When building a website, the first thing you need to be sure of is that your website is easy to read. When you write content, remember that most web site visitors don't read every word of a page - in fact, they only scan pages to find what they want.

Break up Your Content

Break up your pages and use headers between major ideas so people scanning your site can find what they want quickly. Use meaningful headers between each paragraph or major idea - this helps with SEO. Headers should be created with the H1 through H4 tags for SEO. Always use good writing structure. Additionally, avoid long paragraphs that run on. You should break up any long paragraphs.

Color and Fonts

To help readability, use high contrast colors between font and background. Black text against a white background may seem stark, but it is very readable. To make a website easy on the eyes, try an off-white background and a dark gray (almost black) text color.

Things to avoid with content color:


Fonts Matter

One simple statement covers the font issue:

Simple fonts are the best; the more fancy the font, the harder it is to read.

Since many browsers only have the standard font set, use standard fonts. In reality, there is no "standard", but there are certain fonts that are installed on most browsers. These include Arial, Verdana, Tahoma and Times New Roman. Your readers will see something different than you see if you use other fonts.

Standard Compliant Browser for Development

When developing and testing your site, use a Standards compliant browser like FireFox. If you develop your site to be standards compliant, it will work in most browsers, including MS Internet Explorer (IE). It is recommended that you test your site using the latest and last browser versions of IE (IE6 and IE7). To run multiple versions of IE on the same machine, TredoSoft.com has a free installer that will install multiple versions of IE. It works great!

Keywords in Content

Of course, when writing content, not only should it be formatted to be readable, but it must also be consumable by not only people, but by search engines. One way to make the subject of the content known to search engines is to use the keywords that people use to search for your site in your content. Be sure to use keywords in your header tags, your first paragraph and throughout your text. The keyword density should be between 4% and 7% - but any more than that could 1) be hard to read and still make sense and 2) be considered spam by search engines and banned. Keywords should also be used in your TITLE tags and your Meta description.

2. Simplify Navigation

The menus and links make up the navigation that the visitor uses to get from page to page in a site. Always plan a site around how people will get from page to page. A visitor to your site should be able to get to what they want within three clicks of their mouse.

Multiple navigation points makes it easy to find things. Repeat the top menu and at the bottom. Also create a left or right menu.

Using links within your text to other areas on your site. You can create links so that they are good for search engine optimization (SEO). There are generally two ways to create links within your text:

  1. The wrong way: "For search engine optimization techniques, click here."

  2. The right way: "Good techniques for search engine optimization are important to use."


Using link text (anchor text) that describes what the link is about is the best way. Search engine web crawlers (programs that automatically index the contents of websites) visit your site, they "read" links. Spiders can index descriptive links into a subject or keyword category. Spiders have nothing to work with when reading a "click here" until it reaches the linked page.

This is Cross Linking - use it as much as possible when it makes sense to do so when writing your content.

3. Consistent Design

At most, one or two layouts should be used in your site design. As a reader browses your site, they should be able to get used to looking in the same place for your navigation, for your sub-navigation and for your content. That's all there is to say about that.

4. Lower Page Weight is Better

Page weight is the total size of a page on your site in bytes - code, text and images. Your site's page weight makes a big difference to your viewers. Lighter page weight is better for your readers because the page will download faster. The faster a page downloads, the faster they will get to the content.

What is Means to be Light


How "Heavy" Should a Web Page be?

Certain studies show that 64K is a good maximum webpage size. 64K is a maximum, however it is still, in my opinion, really big! The smaller the page, the better. 25K is good, 15K is even better. There is a balance between design and function. It is a good idea to focus more on function.

Try putting pages on your web host server as you build your site so you can test it as you go. For pages online, you can test the page weight at www.quasarcr.com/pageweight/ to be sure you are on track.

Ways to make pages lighter:


Summary

Visitors to your website should be able to find what they are looking for within about three clicks. Search engines should be able to navigate easily through your site. Making a site easy to read with consistent page design, and easy to navigate will make it easy to find information. When people can find information, they are more likely to refer your site or link to it - which is exactly what you want to encourage. You will be on the way to building a readable and hopefully successful website that is loved by search engines if you follow these principals.

Send this page to:

Author Bio
Nicholas LaPolla has been a web applications developer for 11 years. He created AcmeWebResources.com to help others build or improve, market, and monitize their websites with a focus on web design, website seo / internet marketing, and working to make money online.

Article Source: http://www.ArticleGeek.com - Free Website Content

Related Web Design Articles

When to let go of your website designing ideas
A handy reference with case studies for newbie web designers on the importance of listening and applying their clients wishes, even though it sometimes goes against some rules of good website design.

Maintaining your company's website
Internet technology has progressed by leaps and bounds resulting in number of websites being launched on the internet.

Fixing Common Java Errors
Whether you are just starting your first Java program, or you are a well experienced programmer, your code can not be an error free code and compile successfully from the first time.

Web Site Design and Choosing the Right Web Design Company
It's been several years since you had someone design your company web site and now it's outdated.

How do you choose a quality web design company that will understand your companies' objective for designing or redesigning this web sit

You Can't Have My Money!
If you are a business and expect to be taken seriously on the Internet, you need to shape up and project a professional image.

Working With Royalty-Free Music In Webdesign
Online musical artists today have amazing opportunities never before realized. With the dawn of high speed Internet, audio applications employed across a wide spectrum present new possibilities for the musically inclined.

How to Optimise your Web Pages for AdSense Ads
If you are a AdSense customer, it is high time you realize the secrets of earning high Click Through Rate hence high revenue from your web pages. If you keep following points in mind then you may be able to increase your revenue appreciably.


©2006 ArticleGeek.com: Free Website Content - All Rights Reserved

Free Website Content
Home / Free Articles
About Article Geek
Contact Us
Latest Articles
Link to Us
Privacy Policy
Site Map

Authors
Your Account / Login
Article Tips
Author TOS
Article Benefits
Editorial Guidelines
Submit Article

Publishers
Publisher TOS
RSS Feeds
rss

RSS Feed Parsernew RSS parser

Resources
Resource Directory

ArticleGeek.com - Free Website Content