Free Website Content » Business » Sales Articles

Print This Article
Publish This Article

How to Get Your Customer Talking

By: Jay Conners

Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.

When you approach a prospective customer, it can be a challenge to get the customers attention, let alone getting them to strike up a conversation with you.

Most people don't want to be bothered, their perception of a sales person is that of a used car sales man or the Macy's girl who approaches you in the aisle and wants to squirt perfume all over you.

Another reason people don't want to be bothered, is because they believe they will end up wasting their money on something they don't even need.

If you can get them talking, you can figure out what it is they do need, and than explain the products you have that could possibly satisfy their needs.

Getting someone to talk to you is not as hard as you may think.

People love to talk about their job, their company, their family, and their pets.

Believe me, if you walk up to a customer and introduce yourself only to be blown off, say something along these lines;

I'm really sorry to bother you, but may I ask what it is you do for a living?

Ninety nine times out of one hundred, the person will tell you the company they work for, and what they do there.

Everybody is proud of what they do, and they should be. Once you have established what it is that your customer does for a living, get them to elaborate on it. Say things like;

"That's really interesting, how did you get into that line of work?"


"How long have you been in that line of work?"

Now that you have your customer talking, start digging for more, find out what his needs are.

Most important, as your customer is speaking, listen intently, look for identifiers that can lead the conversation in other directions.

As you listen to your customers talk, try to match up your products to their needs.

Once you have the customer talking, don't be discouraged if you don't get the sale right than and there. Not all is lost, in fact, it is just beginning, you have just taken the first steps toward building a relationship with your customer.

Remember, people love to talk about themselves, their jobs, their pets, their hobbies, etc.

So ask, it will get you on your way to more relationships and sales.

Author Bio
Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of, a mortgage resource site.

Article Source: - Free Website Content

Related Sales Articles

Be Persuasive When You Sell
Building a Strong Business Relationship
Mortgage Leads, Choosing the Best Option
Dont Let Your Hot Leads Cool Off
Evaluate Your Customer
How to Find Prospects Using Little or No Money
Follow Up With Your Customer
Getting Passed the Gate Keeper
How to Get Your Customer Talking
The Keys to Buying Motivation: Unlock the Door to Sales Success
Know Your Product Before You Sell It
Lead Companies, 8 Features To Consider
Mortgage Leads, You Get What You Pay for
Real Time Mortgage Leads
Mortgage Leads, Where to Begin
Using Your Online Presence to Drive Offline Sales from Your Customer Base and Beyond, Part 1
Paint a Picture With Your Words
The Power of Knowing Your Customer
Presenting Your Product
Prospecting Your Customer
Quality Internet Mortgage Leads
8 "Must" Questions To Ask In Every Selling Situation
Sealing The Deal Over The Business Meal
Selling Secrets: What did you promise your customers today?
Setting Realistic Goals
How to Handle the Top 10 SME Sales Objections - Part I
Sorting vs. Selling
10 Incredible Ways To Sell Your Products
Your Customer is Not a Statistic
Mortgage Leads, Junk vs. Real Time

©2006 Free Website Content - All Rights Reserved

Free Website Content
Home / Free Articles
About Us
Contact Us
Latest Updates
Link to Us
Privacy Policy
Site Map

Your Account / Login
Article Tips
Author TOS
Editorial Guidelines
Submit Article

Publisher TOS
RSS Feeds

RSS Feed Parser

Resource Directory - Free Website Content