Free Website Content » Business » Marketing Articles

Print This Article
Publish This Article

4 Step Dynamic Sales Letters

By: Allyn Cutts

You, like all marketers have a million and one things to do today! At the top of your priorities is marketing... finding more customers and raking in greater profits. If you're looking for a simple, proven model to create sales content without spending hours hunched over the computer, try the AIDA (Attention, Interest, Desire, Action) model. You'll be amazed at how fast you can create an effective salesletter.

1. Attention
What captures a reader's attention more than an exciting list of things that will benefit THEM? Think about the affects of starting right off with 6 of the most appealing benefits of your product or service.

A Multi Level Marketer might start a sales letter like this:

That gets their attention, and compels them to read on.

2. Interest
Here's where we sneak in the basic facts that might otherwise be uninteresting. The nitty gritty details of the product features won't hold the customer's attention for long, so keep it short and sweet. Hey, it's great that your swimming pools have filters, etc., but let's face it... there's not a lot of excitement going on here!

3. Desire
Whet their appetite, but give them some cold, hard logic to back up their purchase. Most consumers buy on impulse, then ask themselve whether it was the right choice. Don't make them second guess! Preparing them to face the doubts with a solid logical reason they got the best deal for their buck might include:

4. Action
Order now! Hey it says move it, but it doesn't pack the wallop of a stronger action statement like this one:

Hurry! Don't miss out on this LIMITED TIME special offer. Call now to place an order, or visit us at www.....

Be sure to give details of how to order. Make it a part of the command... make it easy to do... provide several options.

Author Bio
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

Article Source: http://www.ArticleGeek.com - Free Website Content

Related Marketing Articles

About Logos
Article Marketing - How to Make It Work For You
How To Attract Prospects To Your Business Magnetically
To get great coverage, you need a great media list
What is the Difference Between Marketing and Sales?
Fishing for Leads - The 5 Steps
4 Step Dynamic Sales Letters
Give 'em a Taste
Home Based Business on a Shoestring Budget
Internet Marketing Basics
The 7 Step Challenge - Does Your Marketing Company Measure Up?
The Marketing Rollercoaster
How To Market Online With Ease
Two Ways to Market Yourself Without Spending a Dime
Mistake a New Marketer Always Makes
Network Marketing Call Centers
The Network Marketing High Income Formula
Seven Fatal Errors in Online Marketing Demos
Online Product Launches: Target Your Four Audience Types
The Use of Pop Windows in Internet Marketing
Positive language for a positive response
How to price for optimum profit - 5 steps
Pros & Cons of MLM - Network Marketing
Five Proven Methods for Internet Marketing Success
"I was losing a lot of money with MLM" - What I changed to keep that money in my pocket!
How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
Strategy and Tips for a Successful Logo Design
Successful Surveys: 10 Tips for Better Results
Take proper control of your company web site
Revealed: The Ultimate Lead Generation Tool

©2006 ArticleGeek.com: Free Website Content - All Rights Reserved

Free Website Content
Home / Free Articles
About Article Geek
Contact Us
Latest Articles
Link to Us
Privacy Policy
Site Map

Authors
Your Account / Login
Article Tips
Author TOS
Article Benefits
Editorial Guidelines
Submit Article

Publishers
Publisher TOS
RSS Feeds
rss

RSS Feed Parser

Resources
Resource Directory

ArticleGeek.com - Free Website Content