Free Website Content » Business » Marketing Articles

Print This Article
Publish This Article

The 7 Step Challenge - Does Your Marketing Company Measure Up?

By: Peter Lawless

All companies are set up with one key goal in mind - to make money. Owners and investors put money into a company based on a business idea and plan. However, without continued and profitable sales they will fail.

It is essential that business owners realise how crucial it is to plan their sales and marketing effectively. This means understanding why people buy their products, who buys them, what problems purchasing those products solve, and what solving those problems enables the purchaser to do. Finally understanding how customers will put a value on the ownership of the product, as well as understanding the cost of not buying them.

In line with this, it is also very important to know the decision making process and also who their competitors are. This will impact the sales and marketing strategy, as well as pricing.

If you are not an experienced Sales or Marketing Manager, or indeed do not have the time to do everything yourself, you should look to investing in some services to compliment your own skill set. Below are some criteria, you should consider, before deciding on someone to help you generate additional business;

Experience -
Do they have relevant experience in my type of business - Do they have satisfied customers?

Understanding -
Do they understand what my issues and problems are - More importantly, do they understand my target market's issues?

Methodology -
Do they follow and implement proven processes - Will they work for my business?

Measurement -
Do they track all results - Can I see exactly what I am getting for my money?

Shared Risk -
Do they work on a flat or fixed Fee - Or is their remuneration part based on my actual sales?

Credibility -
Do they sound believable - Am I prepared to trust the future of my business with this firm?

Integrity -
How honest are they with me - Are my customer contacts, plans and aspirations safe?

And finally

Passion -
Do they have a passion to succeed in their own business, which will reflect on what they do for my Business?

Any engagement with an outside firm should be based on partnership. You need to share common values, and beliefs. While all businesses should operate to make a profit, there also needs to be a guiding principle of care and customer service.

Author Bio
Business Owners who need more sales and better marketing advice, turn to Peter Lawless, of 3R Sales & Marketing. For previous articles and interviews like this, visit our website and subscribe to Success. We also provide free Sales & Marketing Assessments for Business Owners with an Irish Connection.

Article Source: - Free Website Content

Related Marketing Articles

About Logos
Article Marketing - How to Make It Work For You
How To Attract Prospects To Your Business Magnetically
To get great coverage, you need a great media list
What is the Difference Between Marketing and Sales?
Fishing for Leads - The 5 Steps
4 Step Dynamic Sales Letters
Give 'em a Taste
Home Based Business on a Shoestring Budget
Internet Marketing Basics
The 7 Step Challenge - Does Your Marketing Company Measure Up?
The Marketing Rollercoaster
How To Market Online With Ease
Two Ways to Market Yourself Without Spending a Dime
Mistake a New Marketer Always Makes
Network Marketing Call Centers
The Network Marketing High Income Formula
Seven Fatal Errors in Online Marketing Demos
Online Product Launches: Target Your Four Audience Types
The Use of Pop Windows in Internet Marketing
Positive language for a positive response
How to price for optimum profit - 5 steps
Pros & Cons of MLM - Network Marketing
Five Proven Methods for Internet Marketing Success
"I was losing a lot of money with MLM" - What I changed to keep that money in my pocket!
How To Create The Ultimate Small Business Marketing System In 7 Simple Steps
Strategy and Tips for a Successful Logo Design
Successful Surveys: 10 Tips for Better Results
Take proper control of your company web site
Revealed: The Ultimate Lead Generation Tool

©2006 Free Website Content - All Rights Reserved

Free Website Content
Home / Free Articles
About Article Geek
Contact Us
Latest Articles
Link to Us
Privacy Policy
Site Map

Your Account / Login
Article Tips
Author TOS
Article Benefits
Editorial Guidelines
Submit Article

Publisher TOS
RSS Feeds

RSS Feed Parser

Resource Directory - Free Website Content